A brand is true when it embraces its legacy and its dreams.

 
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Marco Siegel-Acevedo

I’m an art director and graphic designer with over 20 years of experience in brand identity, marketing, and advertising. In 2012, I swapped my native NYC for the greater Chicago area and its chill Midwestern vibe. I've held staff positions at firms including Sandbox, Interbrand, FutureBrand, and 88 Brand Partners; I've gigged for HavasWW, Accenture Digital, Keys & Kites, and The Brand Consultancy. Work I'm particularly proud of includes principal branding work for UPS, Care International, the Cleveland Museum of Art, and the Eastland Disaster Historical Society. When not at my Creation Station with my old RocNation headphones on, I can be found riding the Evanston lakeside bikepath or collaborating with my wife, writer Deborah Siegel, on a graphic memoir about gender, culture, chaos, and raising boy/girl twins.

 
 

Brands: all shapes, sizes & voices

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