A brand aims true when it honors its legacy as it pursues its aspirations.

 
 
new_siegeacelogo.jpg

My name’s Marco Siegel-Acevedo. I’m an art director and graphic designer based in the greater Chicago area with over 15 years of experience in branding, marketing, and advertising. I’ve been on staff at MERGE/Sandbox, FutureBrand, Interbrand, and Infinia Group; I've gigged for HavasWW, Accenture Digital, Keys & Kites, Studio Science, and The Brand Consultancy. I'm particularly proud of the principal brand design work I’ve done for UPS, Care International, the Cleveland Museum of Art, and the Eastland Disaster Historical Society. When not in my garret/studio/office with my old RocNation headphones on, I can be found riding the Evanston lakeside bikepath or collaborating with my wife on a graphic memoir.

 
siegeace_logo_endpaper2023.jpg

Projects

 

UDENYCA
brand launch

Cleveland Museum of Art
brand identity system & guidelines

LoJack brand identity

Accenture / HCSC summit
event branding

Seqirus
US conference pavilion

Eastland Disaster Historical Society
100th anniversary commemoration

KEP
author website graphics

Terminix
proposed identity directions

The Brand Consultancy
brand identity direction